Creatives and artists spend a lot of time perfecting their work but clients rarely see what it actually takes to bring ideas to life. Showcasing your process makes it easy to appreciate, and people pay for things they appreciate.
That was the goal in filming this creative process video for Five Dot Design, a custom stationery studio. Everything Kristen creates is hand-made, from wedding invitations to full on stationery suites. Her hard work deserved a front and center celebration, so the approach was a cinematic video heavily focused on tiny details, depth of focus and slow motion to capture the beautiful simplicity of an artist putting hand to tool.